Social media in itself is a huge monster in the marketing world. You always have to ask yourself: how much time do I devote to social media marketing? What do I say on social media? How do I interact with fans? Once you have a handle on Facebook for your business, try your hand at promoted posts. Promoted posts are recent posts on your business’s Facebook page that you may “boost” with a paid amount. It may be the advertising your company needs. Here’s what Facebook promoted posts bring to the table:

Promote Facebook offers—Giveaways are incredibly popular on Facebook. Use promoted posts as an opportunity to increase engagement and by promoting discounts, giveaways and other free items.

Stay away from sales—Choose the right message to promote to your fans. Are they fun? Serious? Either way, stay away from sales pitches. They are less likely to be clicked on for any company. Choose a light-hearted message to promote.

Set the right goal—Promoted posts may help drive traffic to your website or increase sales on a particular product, but more often than not, Facebook promoted posts are best for increasing engagement. It allows you to reconnect with fans who haven’t visited your page and kept up with company news.